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Here at /NewTubers
, it's all about giving advice to new and small creators on how to grow. And for the most part, the advice is accurate, helpful and proven to be successful in some way or another. Most important, advice is given in good faith with good intentions.
Upon receiving advice, however, some may feel confused, find it difficult to see how certain concepts can apply, or even reject the advice given to them. Remember that good feedback
must be relevant, accurate and actionable, and not all advice, despite their intentions, meets these criteria. Often, tips are just given out because everyone repeats the same advice they have heard or read somewhere.
An experienced creator, especially someone who does a lot of work with helping channels grow, may recognise the specific advice needed for a creator at particular time in their career and narrow the suggestions to workable elements; others will just give general, or generic, advice that puts emphasis on the inexperienced creator to filter.
The purpose of this thread is to help new YouTubers make better judgements over when to apply otherwise good advice, and also to provide some insight for those who provide critiques to understand (or remind themselves) of what was needed at that point in their YouTube career.
The underlying message in these observations is that you don't have to follow every bit of good advice to succeed. I certainly didn't follow all good tips - and still don't. However, we try to be as helpful as we can be providing all advice that could be taken. Just as a nutritionist might overhaul your entire diet, you don't have to follow their recommendations to the letter if you're not in dire need of a makeover.
--- "You shouldn't make a gaming channel." Why it's good advice:
Gaming channels are perhaps the single most saturated genre, mostly because there are millions of gamers, and many think that all it takes to make it on YouTube is to record their gameplay like their favourite big YouTuber and upload it. What is often considered in this advice is that the big gaming channels started years ago and built their niches and communities, while you're just starting out. You're also advised to put more effort and creativity into your videos, as the same playthroughs are monotonous and add nothing of value to the base game. When to ignore it:
Just because there are far too many gaming channels doesn't mean that a new channel can't succeed. I've seen many a fresh channel overtake other established channels. Consider:
"Make good eye-catching thumbnails." Why it's good advice:
- Type of Game: Strategy games, simulations and sandbox games offer more unique avenues to explore, while single-player adventure games are quite linear. You're more likely to succeed by doing a playthrough of a specific faction in a Civilization game instead of a full playthrough of Resident Evil 2.
- Type of Content: Reviews, tutorials and guides tend to attract more searches than straight-out gameplay, especially if tied into more unique gameplay elements above.
- Tone of Commentary: LPers develop their style and niche over time. Some are very entertaining with trademark humour, others are extremely skilled and you can learn a lot just by listening to their commentary. This can keep new viewers coming back because you're offering something they can't get elsewhere.
On a video platform with hundreds of thousands of videos, it helps to stand out, especially in making your brand clearly identifiable. A good thumbnail will lead to more clicks from passing viewers. When to ignore it:
Your video title and content may be self-evident and obvious even without a good thumbnail. This is especially true for things that aren't
gaming, such as sports or hobbies. You can get away with mediocre thumbnails, even just specific stills from the video, if it's relevant
to your content.
For example, my early successful videos on archery equipment and technique didn't use clever thumbnails (mostly because YT didn't allow it at the time), so I'd pick the most relevant auto-generated thumbnail. As long as it was a frame where I was holding the item I was discussing, or posing in the right way, it looked "good enough". I probably started re-doing all my previous thumbnails by the time I reached 10K, and even then my thumbnails only take around 2 minutes to make. In my case, it helps when it's a smaller niche with less need to stand out over generic gameplay footage.
Clear and consistent is more important than quality and eye-catching. As long as people can identify what
the video is and who
made it from the thumbnail, it's met its goal. "You need to have a channel banner / profile picture." Why it's good advice:
It looks professional. A good banner clearly outlines your channel's focus, gives you an iconic appearance and good branding, and may also include your schedule. When to ignore it:
The channel page is really only useful if you are linking to it directly for whatever reason (from a website, on social media). If someone asked you for your channel, say a professional in the industry, you want to make sure that it's professional, like welcoming a guest into your house. But your subs are like your friends: they don't really care because they know it's your living room and they just want to come by to hang out. As long as it's clean enough, especially with clear playlists, you can get away with average or even no channel art.
Most of your early views and subs will come from searches and suggested videos. Even as an established large channel, most of your views come from recent uploads, and from binge-watching marathons purely from suggested videos without even touching or subscribing to your main page.
Note that the advice might be stacked on /NewTubers
because critique threads ask for channel links. This is a somewhat unusual way to expose your channel, and we'll judge you quickly on this first impression even though it's not the most important thing for channel growth. "Interact with your audience." Why it's good advice:
Audience interaction shows a positive public image and keeps viewers coming back because they know they can communicate directly with you, unlike other YouTubers. When to ignore it:
Most people who comment on your videos honestly don't expect a response. They just post something because they can and feel entitled to share an opinion in a public video. Insisting on reading and replying to comments can show a remarkable amount of dedication that improves your image and reputation - but it's also a huge time sink that you could spend working on your next project.
There are two general types of comments that I try to ignore:
- Troll comments - seldom worth your time. Either delete them quietly or let them sit. If your fans care enough, they can do the internet argument. You need to put yourself above petty haters.
- Vanity comments - "Great video!" or "You deserve more subs!". These are gratifying, sure. But saying "Thanks" to every single one is a bit too self-gratifying, especially if that's all your video comments include. It's a bit suspicious to see new YTers with 100k views / 50% dislikes on a video critique with 5 comments saying the same positive thing.
An important note is that as you grow bigger, you'll hopefully get more (positive) comments and interaction. This is an abnormal amount of exposure for someone who might otherwise sit in front of their screen. Interactions in the hundreds, if not thousands on a daily basis can be quite draining. Be selective with what you reply to, and keep tabs on the ego. Too many otherwise good YTers end up displaying narcissistic traits because they become addicted to the interaction. A few good replies to specific comments is better than replying to every single one. "You should pick a niche." Why it's good advice:
Having a single identifiable niche makes it much easier to promote your channel, and much easier to build critical mass in a particular genre or style of video. If you're passionate about the history of headwear and you have 50 videos covering different kinds of hats, it's very easy for a new viewer to see that you're a hat channel, and they'll subscribe to you because they know you will do more videos on hats. It also makes it easier for YT to suggest your own videos, since you've dominated the niche and more hat videos will appear that are from you.
Viewers are also streamlined into thinking that each channel should have one clear focus. It can be surprising, if not jarring, for a channel to suddenly upload a gaming video, especially one that is entirely unrelated to their other content, leading to something of an identity crisis.
Also note that many viewers will only sub to one kind of channel they like (e.g. history channels), so they will unsub if their sub feed is filled with videos they don't want to see (especially via email notifications). When to ignore it:
When you're starting out, you probably don't yet have a niche and are not sure what is popular and successful. It's actually more than possible to attract audiences for multiple niches, especially if you make good, trending content. Many viewers will sub for one thing and stay for the other. Crossing into different niches doesn't necessarily mean that you will lose subscribers.
If you've only made a small number of videos, and you know you're experimenting, don't stress over advice to pick a niche. It's okay to chase after trends to see if you enjoy something. Even after you grow established in a niche, it doesn't necessarily hurt to do something different to see if it takes off. Businesses do this all the time with mixed success, and you'll know what resonates with your crowd. "You need a good camera/microphone/lighting." Why it's good advice:
In 2019, we're spoiled with creators who have a full professional studio in which they do their filming. Perfect lighting, excellent audio that captures a conversation, and great audio balance. This is all fine for high production value. When to ignore it:
Your videos, especially your earlier ones, are driven by content, not by visual and audio quality. As long as the production value is good enough
, people will watch you for your content.
When I started making archery tutorials, I filmed with a camcorder with on-board mic in my bedroom. Later I filmed in a tin shed near a busy road right underneath the approach path of an airport. Despite the frustrations, the videos still
gained traction and grew my channel. It helps that my experience as a teacher and as a stage performer taught me a lot about voice projection (to the point where it feels weird to use a lav mic). More importantly, the content pulled in the views. People found them helpful, recommended them as resources, and were more tolerant of production imperfections. Even people in real life told me that I needed lighting. Please, I film where I can, and most of my stuff is outdoors. If I can only film at night in the middle of winter, my viewers can suck it up or they get no content. As long as the content is valuable, people will understand and tolerate it.
Most content can be made with your phone. The visual quality is usually very good, and your phone probably has very impressive features such as slo-motion that a regular camera might not. The main issue with starting on a phone is that phones have terrible audio (and people are generally bad at filming with phones). But if you're using phones for video capture, they can turn out professional-quality graphics for minimum investment. Getting a mic is more important if you intend to do a lot of talking on screen than getting a better camera.
I was at around 60K subs before I actually invested in a decent camera and microphones. It definitely changed the game, but I was already established and waited until my camera died before I made the jump. I don't regret the investment, and in hindsight I would've done it sooner, but understandably many people can't invest so much so soon. "You need to do more editing." Why it's good advice:
As with the above, people like production value. Animations, sound effects, fancy cuts and transitions, all can make a video more engaging and might differ from the usual crowd. When to ignore it:
You need to balance the effort it takes to add more effects and the perceived value that it adds. There is a certain charm with channels who don't do all the fancy stuff that other channels do and give out straight talk with good content, especially if the person themselves have a certain charisma to them.
For example, my content would benefit a lot from animations. I don't know how to do animations and if I did, I don't have the time to do them. That doesn't mean I can't cover the topic in my niche, but I can cover it in the best way I possibly can with the tools and skills at my disposal. And that might be good enough for my viewers, while at the same time someone else who wants to break into the same niche might find this opening to exploit for themselves, which is good for them.
Remember that major channels have entire teams working behind them. They have researchers, scriptwriters, artists, editors, and so on. If you're a one-person channel, as I am, you have to recognise that you have fewer resources, which means you need to be more resourceful. So when people say that you should do xyz to get more subs, remember that you know your situation better than they do. "You should have a schedule." Why it's good advice:
People love predictable routines. That's why TV channels have certain programs at certain times. YT works in a similar way. People who consume video content en masse will expect to see their favourite YTers create content regularly, or else they begin to fade off the radar, off the recommended lists, and into obscurity. A schedule will mean that people will look forward to your upload every Tuesday and Saturday and make time to see it. When to ignore it:
Do you think that people are going to block out 10am on a Sunday just to watch you
? Here's the problem with scheduling: today, viewers follow so many channels that they don't even remember when content is coming out. You really, really need to be a major attraction to pull viewers to your channel on a specific day. Otherwise, you're just another video in the feed alongside every other channel and video recommendation.
There are a few reasons to either break your schedule, or just not have one:
"You should remind people to like and subscribe, have end screens, etc." Why it's good advice:
- Starting out: At this point, you need to achieve critical mass. Spreading out your uploads to once or twice a week when you have no audience is detrimental to growth. You don't appear in suggestions anyway, so you may as well build up your library faster. (e.g. A channel who wanted to cover the same kind of content as me wanted to release videos twice month. I pointed out that as a bigger channel, I was uploading content twice a week with a 100 video head start. He would never come close to matching my library if he restricted it to a slower schedule while I was making stuff as soon as I could).
- Sustainability: Scheduling puts demands on your workload. Some people really benefit from a schedule because it helps them focus, but others don't. Given full-time work commitments, personal commitments, and the really overlooked factor of mental health, chaining yourself to a schedule might be a terrible idea.
- Content type: Some videos are going to be searched for regardless of when you upload them. Tutorial videos, for example, will draw an initial wave of views, but most of the views (and new subs) will come later as more people will search for it. These videos don't need to be stuck to a schedule. Again, especially when you're just building your library, you want these up sooner and not later. In contrast, vlogging channels tend to need more regular content as your revenue depends on people want to see trending, current content and your older videos will drop off in views in a short time frame.
- Breaking news: Depending on your niche, you might come across some hot news that will disappear in 24 hours. If you stick to a schedule, you might miss opportunities.
- Effort and Scale: If your video project requires more resources and time, you're probably not going to be following a schedule and your viewers don't care. The regular weekly schedules are often either by full-time channels (i.e. making videos is all they do) or are low-effort low-intensity, such as daily vlogs. Doing a DIY tutorial is going to take far more time and far more effort.
Anything that reinforces viewer retention will have a chance to get more subs and likes. This is generally recommended by most creator courses as good practice, as it increases audience engagement. When to ignore it:
The reality is that if people like your content enough, they'll like your video and comment without being prompted to. I'd say that if you don't add in the viewer lip service and end screens, you might not grow as quickly or retain as many viewers, but this may be a very small percentage. Do this sort of thing if it feels right to you, but if you feel a little too egotistical, you don't have to say the same thing as every other YouTuber. Good, consistent content will drive more subs, views and likes. "You should build a social media following." Why it's good advice:
YT isn't the best platform for interaction with your community, no matter how hard it tries (Google+...). It's far easier to set up a Discord, Facebook, Twitter, and Instagram, and others. More avenues of approach = more potential followers and more audience engagement. When to ignore it:
Your core product is on YouTube. That is likely to be where you have the greatest response to your YT content...because near 100% of your subs will see and respond to content you post on the platform they commonly watch you on. In contrast, only a small % of your subscribers will also follow you on a social media platform. It doesn't hurt to have official pages for the benefits, but you don't have to invest substantial time into them if you're focused on your main platform of YT. Again, certain types of creators and content are more or less community-driven, so balance this wisely. A major tech review channel will have more social media buzz; a startup vlogger won't. Have it there and ready, but don't stretch yourself out by feeling that you also have to make regular tweets, posts and Instagram photos, especially if you don't normally use that platform yourself. "You should share your videos on every social media platform." Why it's good advice:
You need exposure. Reddit, Facebook and Twitter and great ways to open up to a new audience. When to ignore it:
If you don't have a respectable presence in that particular social media community, you're far less likely to gain a positive reception. This is basically the mistake people make in spamming their videos on Reddit. You're a new account thinking that sharing a 15-minute video will make people care enough to go watch it, especially you're sharing it on /videos
There are a couple of things to keep in mind:
- Try to gain respect and reputation in a community before spamming content. Make your name recognisable so that people want to see your content, rather than shoving unwanted content in their faces. If you're a long-term contributor, you're more likely to be sought after and accepted. Easy example: if I made "How to YouTube" videos on my channel, I'd get a very low uptake. If I plug these videos here, they might not get much respect. But if I spend a month writing helpful articles and THEN share a video, there should be much more positive reception.
- Self-promotion doesn't work well, especially if you don't put any effort into it. Sharing your own video might get some interest in some groups, but just like handing out flyers in the street, people will probably just discard it. I want to point out a certain irony: as the most well-known archery YT channel, when I share my content on /archery, I get very low engagement, and even get downvoted. When other people share my content on the same subreddit, they get hundreds of upvotes. Nowadays I don't bother linking my content even in my own comments, while someone who drops a link to one of my tutorials will reap the karma.
- The ideal is when other people share your content. That means that you're not desperately trying to get views off social media, but it also means that some viewers like your content enough to share it with others without you having to tell them. This also gives you an insight as to what kind of communities are enjoying your videos so you can shape content for them. For example, as an archery instructor, I don't have to spam my content to archery clubs; their coaches already do that. Winning.
Also remember that your posting history is not hard to track. Especially on Reddit, it becomes clear when you have a history of hit-and-run spam. "You should collaborate with other YouTubers." Why it's good advice:
You might grow together with someone else, or leech off someone's popularity. When to ignore it:
Collaborating doesn't inherently mean that either of you will grow. The best collaborations are high-profile creators who bring something different to the project. Good collaborations combine skills, knowledge and audiences, with the creators possibly doing things that the other can't do - for example, I'm an expert in archery, but can't do art or animation. Someone who does art or animation could do a collaboration with me to create a good video about "Archery in Art" - and the fact that I'm an established channel with a large following might mean you get good exposure.
But you also have to bring something to the project. I've also had budding archery channels offer collaborations, but I've knocked them back because they don't offer something I can't already do myself.
Think about finding your own feet and making it out on your own before approaching others to collaborate. It doesn't hurt to try, but don't invest too much into collabs if you haven't invested into your own channel. Conclusion
For small YouTube channels, remember that you don't need to have the perfect channel, follow every good practice and listen to every suggestion in order to succeed. Don't sacrifice good for perfect. And remember above all that your channel content is what drives your views and subs. No amount of camera work, editing, thumbnails and sharing will improve your fan base if your content sucks.
For those providing critiques, be considerate to where creators are at in their careers and remember that it is more difficult for a learner to process the nuances of whether certain advice applies. Be open-minded about the advice you give, don't repeat the same thing without applying it more specifically on a case-by-case basis, and remember that there are multiple ways to be successful. Previous threads
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